Insightbytes is dedicated to help our customers in the advanced implementation of Google Analytics. Although basic installation of Google Analytics is straightforward, the increasing competition in the online channel and the need to stand out through the clutter inevitably require more fragmented data collection, further and deeper analysis on the data and as a result, a continuous optimization and fine-tuning strategy. When we add the unique challenges and complexity of click-stream data into the mix, it becomes apparent that a customized and advanced implementation of the Google Analytics tracking software orchestrated by an analytics team that can efficiently mold the technical expertise and the business acumen is the key in making an online business successful.