Web analytics is all about optimizing the path to visitor engagement, to persuade the highest number of prospects or returning customers to get in that engagement in the most efficient way for them, in the most pleasant user experience, through the most cost effective marketing channels.

As part of our site audit services, Insightbytes works to understand your current marketing strategy and objectives and helps mold these into performance metrics. We look at the composition of your site from the perspective of a visitor. We scan all the existing tags on your site and provide a detailed analysis on how the tracking mechanism can be enhanced.
We also analyze the site technology and how tracking mechanism can be modified to accomodate proper clickstream data capture on page elements built with Web 2.0 techniques.

We review your online campaigns and the tracking associated with them.
We will review the goals and funnels , E-Commerce tags and segmentation opportunities with your data. We will also review existing Reports & Dashboards and provide recommendations how you can take full advantage of reporting interface to provide more actionable insights to your stakeholders.

Fee: $1,500

Contact us to find out more about how we can help to improve your visitors’
experience on your website.