SaaS (Software as a service) platforms have become increasingly popular in the past 10 years as a “low cost, fast adoption” alternative to the traditional device-based licensing of software applications. Although SaaS has many benefits and the users of SaaS-based applications increase exponentially every year, SaaS also brings some limitations. In the case of SaaS applications that focus on Web Analytics, one of these limitations is the lack of access to the data. The canned reports the web analytics tool provide usually are limited to scratching the surface of the website activity and can’t provide the data sets and flexibility that would be required for more advanced analytical analysis.
When and How to Use Google Analytics Data Export API
By Burak Tansug Published: Wednesday, April 21st, 2010Tag Nomenclature for SEO and Site Tracking
By Burak Tansug Published: Monday, March 1st, 2010A pre-defined, hierarchical tag nomenclature can provide key benefits in improving site visibility in search engines as well as providing efficiencies in the analysis of tracking data. Tag nomenclature is the most fundamental part for building an optimized site.
The main benefits are:
- Conforming to the logic in which site information architecture is built upon and thus inherently carrying the taxonomy /information segmentation of the site.
Is it about tags or is it about changing the mindset and the culture?
By Burak Tansug Published: Wednesday, January 20th, 2010Kicking off Insightbytes’ blog with this first article, it would be appropriate to touch upon our philosophy of web analytics and how we see this practice closely relating to other business functions in a company. As most web analytics practitioners and industry gurus tirelessly point out, in order for web analytics to make a difference, it needs to produce actionable insights (not 300 canned reports that gets e-mailed every week), that eventually has a positive impact on the return on investment in the online channel.