Key feature of web analytics implementation in any organization begins with an assessment of current technology standing. An effective way to begin is to assess processes and gaps to gauge the organization’s readiness in implementing web analytics. At the same time it is high priority to define realistic goals intelligible across the organization. Web analytics goals essentially measure effectiveness of online business strategy while bringing different specific departmental goals to consideration as well. Well defined goals chart the destination and help web analytics flag bearers map out strategies to achieve business goals.
Archive for the ‘SEO’ Category
Gap Analysis in Web Analytics Tool Implementation
Tuesday, February 8th, 2011Low down on Marketing Testing Best Practices
Friday, September 3rd, 2010Testing a marketing campaign by rotating different versions of the creative, copy and offer/premium has been a widely used tactic since the early days of advertising. The digital revolution and market challenges of the recent years, however, put testing into a high-profile, increasingly strategic position. From the days of behind-the-scenes testing, it emerged as a mainstream phenomenon. Running the same marketing creative, copy and using same tactics and delivery methods over and over almost always proves to be a recipe for disaster in terms of response rates and eventually sales. On the other hand, the dynamics of segmentation, growing sophistication of marketing channels and more format options in the creative area complicated test designs further. So, although testing constantly has become an indispensable component of a successful marketing campaign, implementing a systematic, scientific testing strategy is still a challenge many marketers face.
Tag Nomenclature for SEO and Site Tracking
Monday, March 1st, 2010A pre-defined, hierarchical tag nomenclature can provide key benefits in improving site visibility in search engines as well as providing efficiencies in the analysis of tracking data. Tag nomenclature is the most fundamental part for building an optimized site.
The main benefits are:
- Conforming to the logic in which site information architecture is built upon and thus inherently carrying the taxonomy /information segmentation of the site.
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