SaaS (Software as a service) platforms have become increasingly popular in the past 10 years as a “low cost, fast adoption” alternative to the traditional device-based licensing of software applications. Although SaaS has many benefits and the users of SaaS-based applications increase exponentially every year, SaaS also brings some limitations. In the case of SaaS applications that focus on Web Analytics, one of these limitations is the lack of access to the data. The canned reports the web analytics tool provide usually are limited to scratching the surface of the website activity and can’t provide the data sets and flexibility that would be required for more advanced analytical analysis.