In our previous article, we discussed about the importance of Goal Setting. The next step after setting your goals is to track goal completion. To access the number of goal conversions, you can choose Goals section on the left navigation (Figure 1). The first step to improve goal conversion is to set up a Goal Funnel.

You hear the name Insightbytes, it’s interesting, it’s catchy, but what does it mean? Insightbytes is a sector of Macrosoft that specializes in Analytics and produces products to the likes of MacroVStudio. All websites can benefit from programs such as Insightbytes. Insightbytes monitors all traffic coming to your website by implementing Google analytics onto your site. With the proper implementation of goals, funnels, and other key components we are able to measure activity within your website. With these metrics we are able to determine target markets and finally get some real ROI numbers to your marketing campaign. Another crucial benefit of analytics is determining the path in which traffic is attained; with this information we can determine bottlenecks and points of high bounce rates. Once evaluated this information can be used to alter web design to increase goal rates and improve overall customer satisfaction. The insight that our teams adds is not just within the knowledge of running a program but a marketing and social media expertise that leads to the ability to take action with the data we find.

Setting goals for a website is like setting goals for your life. Goals are objectives you work towards. A goal for a website defines what is important to your business, just as a goal for your life defines what is meaningful to you.