Key feature of web analytics implementation in any organization begins with an assessment of current technology standing. An effective way to begin is to assess processes and gaps to gauge the organization’s readiness in implementing web analytics. At the same time it is high priority to define realistic goals intelligible across the organization. Web analytics goals essentially measure effectiveness of online business strategy while bringing different specific departmental goals to consideration as well. Well defined goals chart the destination and help web analytics flag bearers map out strategies to achieve business goals.