A/B and Multi-Variate Testing


Given the very dynamic nature of the online channel, converting prospects into clients and retaining existing clients can be a daunting challenge on the web. Insightbytes strives to transform the online experience your website provides to unique, efficient and pleasant encounters for your visitors.  We work with your business to improve website conversion rates.  Using Google Website Optimizer, we establish effective relevant A/B testing and Multi-Variant test cases to truly understand user actions. We put in place steps to reducing bounce rates. Partnering with your business we strive to increase stickiness and brand recognition. As is the case with Google Analytics, we don’t solely depend on the tool we use; we understand that this process is more than just plugging in tags. We look at the business case and the project goal to understand how we can build a solid design of the experiment that will deliver the learnings our clients expect.  We help our clients establish a culture where site re-designs are supported by business intelligence derived from these experiments, not guess work.