Consulting

Recognizing the need for a collaborative, comprehensive and customer-centric approach for the successful implementation of an online tracking and measurement system, Insightbytes utilizes an organized, well-documented and thorough process. Our goal is to help our clients establish a long-term web analytics strategy tailored for the particular needs of the organization, sponsored by top management and supported by all stakeholders. Our strategy is designed to always strive for continuous improvement of the online user experience.

Consulting services

• Site Audit
• Functionality Requirements
• Defining KPIs
• Solution Design (Variable Mapping)
• Tag Generation
• QA / Testing
• Dashboard design and implementation
• Highlights & Trends Reporting
• User Experience Optimization
• A/B and Multi-Variate Testing / Site Surveys
• Dynamic Segmentation

Support
Insightbytes provides clients a wide variety of support programs that are tailored to your specific requirements.
Support services include:

• Ongoing support via phone, email, chat
• Maintenance of the web site tagging
• Updating of Reports
• Adhoc Reporting for special studies

Integration
Insightbytes integration services links your website with other systems allowing you to have a complete view of your on-line business Integration services include:

• Offline Data Source Integration
• Integration with Google Ad Words/Yahoo Searc/Microsoft Ad Center
• Email integration
• Creation of Internal Databases
• Data integration with E-commerce systems