Macrosoft, the parent company of Insightbytes is a full service technology company. Our Microsoft Gold partnership is a testament to the quality we provide. Linking on-line information to other data sources is a key competency. Understanding data structure and how to align information properly is an important service we provide. Have isolated pools of non-connected data can lead to bad decisions. Macrosoft has the tools, and expertise to link the systems to allow a for a single view into interconnected pieces of data.
Integration with Google Ad Words/Yahoo Search/Microsoft Ad Center
Many clients focus a large effort of Google Ad Words. Often it is forgotten about the other search tools used. Macrosoft has the ability to link Google Ad Words, Yahoo Search and Microsoft Ad Center to give a consistent look across these otherwise independent activities.
Email integration
Clients have told us that they have a hard time connecting specific emails to website activity. They may identify spikes of activity after an email blast, but cannot drive that down to the individual level. Macrosoft can integrate both your website and email to have one seamless stream of information feeding your company.
Creation of Internal Databases
Database creation has become a science. Anyone can slap a database together to collect data. The key is it developed to enable your company to extract knowledge. Macrosoft data architects design Data Marts that allow for accurate analysis of the information captured.
Data integration with E-commerce systems
Due to the security requirements many companies employ a e-commerce system that resides outside of the actual website. Seamless integration between your website and the e-commerce systems is an important aspect of the user experience. Poor integration can lead to lost sales and the point when the customer is at the cash register. Macrosoft works with many e-commerce tools to ensure your customers have a smooth experie3nce and data is transferred in the proper secure fashion.